Super Beetle Ads & Literature
More Than Just Cars: The Story in Print
A vintage advertisement for the Volkswagen Sun Bug, a special edition of the iconic Beetle. Volkswagen Sun Bug, a limited edition variant featuring a gold paint job, sunroof, and upgraded interior.
A dealer brochure for the 1974 Volkswagen Beetle "Sun Bug" special edition.
A sales brochure for the 1974 Volkswagen Sun Bug, a special edition of the Beetle featuring Harvest Gold Metallic paint and specific accessories. It highlights the "Sun Bug Beetle or Super Beetle," promoting its sunroof and convertible options.
A vintage sales brochure for the Volkswagen "Sun Bug" edition of the Beetle, highlighting its special features. The brochure showcases a gold metallic paint job, rosewood-grained dashboard inlay, a padded sports steering wheel, and contoured plush seats.
The sheet music for the song titled "Let A Little Sunshine Into Your Life!" written by Keith Connes for the VW Sun Bug.
Last page of the sale brochure for the Volkswagen "Sun Bug" Beetle convertible. The ad features a rear view of a gold-colored Volkswagen Beetle convertible with a "SUN BUG" license plate.
The cover of "Gute Fahrt" magazine from August 1970, a publication dedicated to Volkswagen drivers. The cover features a green Volkswagen Super Beetle, specifically highlighting the "new" models of the time.
A German magazine article for the 1971 Volkswagen Beetle, highlighting new features of the model year. It showcases a new front axle with McPherson struts, which increased front trunk space and reduced the turning radius.
A German-language magazine article discussing technical updates and features of the Volkswagen Super Beetle. The article details a new suspension system using combined spring-damper struts and transverse stabilizers.
This is a vintage German magazine article for various Volkswagen models, including the VW Beetle, Super Beetle, and Karmann Ghia, highlighting technical specifications like engine power, braking systems, and weight. The table compares the VW 1200, 1300, 1302, 1302 S, 1302 LS Cabrio, and Karmann Ghia.
A 1979 Volkswagen Super Beetle Convertible sales brochure, which was the final year of production for this model in the North American market. 1,584 cc air-cooled flat-four engine producing 48 horsepower.
A vintage sales specification sheet for the 1979 Volkswagen Beetle Convertible, highlighting its features and technical data. It features a 1.6-liter, air-cooled, rear-mounted 4-cylinder engine producing 48 horsepower.
A vintage advertisement for the "La Grande Bug," a special edition Volkswagen Beetle. The ad highlights luxury features like leather-grained seating with corduroy insets and a rosewood-appliqué dashboard. It emphasizes the car's agility, electronic fuel injection, and a sliding sunroof as standard equipment. The advertisement boasts a fuel economy of 33 miles per gallon on the highway.
A vintage advertisement for the Volkswagen Super Beetle, promoting a program to pick up a new car in Europe for touring before shipping it back to the United States.
A vintage color chart brochure for the 1971 Volkswagen Beetle and Super Beetle Convertible. It displays exterior paint options like Marina Blue, Clementine, and Iberian Red. The chart matches exterior paint colors with corresponding interior cloth seat, leatherette trimming, and leatherette seat colors. It distinguishes color availability between the standard Super Beetle sedan and the Super Beetle Convertible models.
A vintage advertisement for the Volkswagen Super Beetle. The ad emphasizes the longevity and established reputation of the car model.
A vintage advertisement for the 1972 Volkswagen Super Beetle, highlighting the car's continuous improvements over time.
A vintage advertisement for the Volkswagen Super Beetle featuring a reporter testing the car's ability to float in water. The campaign is a famous example of Volkswagen's witty and honest advertising strategy from the 1960s and 1970s.
This image displays an infographic comparing different models of the classic Volkswagen Beetle, highlighting specific technical features.
The cover of "VW CLASSIC" magazine, issue number 8, featuring a 1974 Volkswagen Super Beetle convertible. The cover story focuses on the "Jupps WM-Cabrio" (World Cup Convertible) given to Jupp Heynckes and other German football heroes in 1974.
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