Super Beetle Ads & Literature
More Than Just Cars: The Story in Print
A vintage advertisement for the 1973 Volkswagen Sports Bug, a special edition model of the iconic Beetle. Appearance Features: It was characterized by sporty styling, including matte black trim, unique Lemmertz GT wheels, and was available in Saturn Yellow or Marathon Silver Metallic.
A 1973 advertisement for the Volkswagen "Sports Bug," a special edition variant of the Beetle. Included custom paint (like "Flamboyant Yellow"), widened steel wheels, special sport steering wheel, and cloth "sport" seats.
A vintage 1973 advertisement for the Volkswagen "Sports Bug". The illustration was created by a MAD Magazine artist to showcase the limited edition car's sporty features.
This vintage advertisement highlights customization options and service features for the Volkswagen "Sports Bug". Accessories included AM/FM stereo radios, 'Formula Vee' shifters, fog lights, and various black metal trim options like bumper overriders and gravel guards.
The diagram depicts the Super Beetle's MacPherson strut suspension system, which combines a shock absorber and a coil spring into a single unit that also acts as a pivot point for steering.
The car in this promo pic is a Volkswagen Super Beetle. The license plate "WOB" indicates the car is registered in Wolfsburg, Germany, the home city of Volkswagen.
A vintage advertisement for the Volkswagen "Fun Bug," a limited edition model released in South Africa in 1974. Limited Production: Only 1,600 units were produced in Red, Yellow, or Nugget Gold.
A classic Volkswagen Super Beetle, officially known as the Volkswagen Type 1, on display at a motor show.
A vintage Volkswagen Super Beetle Convertible is featured in this VWOA promo picture.
A certificate of ownership for a limited edition Volkswagen vehicle. The document certifies ownership of a "Baja Champion SE". It is a limited production Super Beetle. The vehicle was produced to honor Volkswagen's victories in the Mexican 1000 race between 1967 and 1971.
A vintage dealer brochure featuring a Volkswagen Beetle floating in the water to highlight its engineering quality.
This VW dealer brochure highlights the durability and improvements made to the Volkswagen Beetle, referring to it as the "toughest bug" built by the company.
This dealer brochure highlights the interior comfort features of a Volkswagen Super Beetle. The ad emphasizes new, more contoured, and cushy "sporty bucket" seats designed for better support.
This dealer sales brochure highlights the fuel efficiency and value of a Volkswagen Super Beetle during a time of gas shortages. The ad emphasizes that the car is frugal, hard-working, and consumes little fuel. It highlights the air-cooled engine's reliability and low maintenance costs. It suggests that the Beetle holds its value well over time.
This dealer brochure promotes the "Owner's Security Blanket" program for the Volkswagen Beetle, highlighting its comprehensive warranty and computer-aided diagnostic services. Includes 12 months or 20,000 miles for tires and filters, and 24 months or 24,000 miles for major engine and transmission parts.
A vintage advertisement for a 1974 Volkswagen Beetle, specifically the Super Beetle model.
A vintage advertisement for the Volkswagen Beetle, highlighting its affordability and reliability as a "Basic Beetle" compared to its "Super Beetle" counterpart.
A dealer brochure for the 1974 Volkswagen Beetle, showcasing various available options and accessories. Highlighted features include snazzy sports wheels, air conditioning, radial tires, and a special soft leather steering wheel.
A vintage sales brochure detailing the technical specifications and color options for the 1974 Volkswagen Beetle and Super Beetle. Includes engine details (air-cooled, rear-mount), transmission types, electrical systems, and dimensions.
The cover of "The Volkswagen Super Beetle Handbook," a restoration guide specifically for 1971–1974 models.
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