Super Beetle Ads & Literature
More Than Just Cars: The Story in Print
Cover of a sales brochure featuring a 1973 Volkswagen Beetle in "Biscay Blue" color.
Page two of a 1973 sales brochure for the Volkswagen Super Beetle, highlighting its quality and design improvements. The 1973 Super Beetle featured a curved windshield and a redesigned dashboard for increased interior space and freedom.
Page three of a vintage sales brochure featuring the interior of a 1973 Volkswagen Beetle.
Page four of this sales brochure promotes the Volkswagen "Computer Diagnosis" system, which allowed the VW Beetle to monitor its own condition and report it to technicians.
Page five features a classic Volkswagen Super Beetle undergoing a diagnostic test with specialized equipment.
Page six highlights the economic benefits of purchasing a Volkswagen Super Beetle compared to luxury vehicles like a Rolls-Royce. The advertisement emphasizes the Super Beetle's low cost, fuel efficiency, and high resale value.
Page seven highlights the option to purchase the "Basic Beetle" model alongside the "Super Beetle".
Page eight features the technical specification and color guide brochure for the 1973 Volkswagen Beetle. It details specifications for both the Basic Beetle and the Super Beetle, including engine, transmission, suspension, and dimensions. The brochure lists available exterior colors and interior trim options for the Sedan and Convertible models.
Page nine of the sales brochure for the 1974 Volkswagen Super Beetle, highlighting various optional accessories available for the vehicle. The ad showcases the Super Beetle model, known for its distinct yellow color and available black trim.
Page ten of the sales brochure for the Volkswagen Beetle, highlighting improvements made over its production history up to 1976. The ad compares the 1949 Beetle to the updated 1976 model, noting 30,000 changes since its introduction to America.
A vintage advertisement for the 1971 Volkswagen 1302, commonly known as the Super Beetle. Introduced a modernized front end with MacPherson strut suspension, replacing the traditional torsion bar beam, which allowed for increased front luggage space.
A German vintage advertisement for the Volkswagen 1302, also known as the Super Beetle, highlighting its improvements over the standard 1200 and 1300 models.
Technical details about the Volkswagen 1302 (also known as the Super Beetle). The Volkswagen 1302 features a front section that is 74 mm longer, providing over 80% more luggage space in the front compartment.
A German vintage advertisement highlighting the improved ventilation system in a Volkswagen 1302 Beetle. The advertisement focuses on the new fresh air system and rear exhaust vents.
Advertising for 1971 Volkswagen Beetle models. It highlights the Volkswagen 1200 as a reliable and economical vehicle. It features the Volkswagen 1300, noting it has a new, stronger engine with 52 HP SAE. The text mentions the 1300 model includes a new fresh air system, similar to the 1302 model.
A vintage advertisement for the 1971 Volkswagen 1302 S, also known as the Super Beetle. It represents a modernized version of the classic Beetle with improved suspension and storage capacity.
Sales handout for the 1973 Volkswagen Super Beetle. It is equipped with a 1.6 L air-cooled flat-four engine. It features a four-speed manual transmission.
A technical specification sheet for a 1973 Volkswagen Super Beetle. 4-cylinder, air-cooled, rear-mount engine producing 46 SAE net horsepower at 4000 rpm.
Sales handout for the 1973 Volkswagen Super Beetle. It features a distinctive air-cooled engine, with options for 1.3-litre or 1.6-litre units. The Super Beetle model introduced MacPherson strut front suspension, improving handling and increasing front trunk space.
A technical specification sheet for the 1973 Volkswagen Super Beetle. It features a 4-cylinder, air-cooled, rear-mounted engine with a displacement of 96.66 cubic inches. The car has a top speed of 81 mph and achieves approximately 30 mpg (Imperial).
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