Super Beetle Ads & Literature
More Than Just Cars: The Story in Print

This image is a vintage trading card featuring a 1974 Volkswagen 1303, also known as a Super Beetle.

A quick reference guide for new Volkswagen Super Beetle owners, outlining basic vehicle operations and maintenance milestones. Provides instructions for starting, using headlight dimmers, operating seat belts, and engaging reverse gear.

The image displays a guide to different styles of bumpers for the Volkswagen Beetle across various production years.

The"Exploded Bug" poster created by artist Peter Aschwanden. It was originally featured as an illustration in the popular DIY manual "How to Keep Your Volkswagen Alive".

A technical cutaway illustration of a vintage Volkswagen vehicle, specifically the VW 1303, also known as the Super Beetle.

A vintage advertisement compares the operating costs of several popular cars from 1973. According to the text, the Volkswagen Super Beetle had the lowest operating cost over two years at $1270.

A 1973 Volkswagen Beetle color options brochure. It displays available paint colors, interior cloth options, and leatherette trimming for the Beetle, Super Beetle, and Super Beetle Convertible models.

The image displays a 1971 Volkswagen Super Beetle. Engine: 1584cc OHV H4 (air-cooled flat-four). Transmission: 4-speed manual. Dimensions: Approximately 160.6 inches long, 62.4 inches wide, and 59.1 inches high. Weight: 1918 lbs. Features: This was the first year for the Super Beetle, introducing MacPherson struts up front for improved handling.

A vintage print advertisement from 1972 featuring Joe Vitone of EMPI with a Volkswagen Beetle, promoting Champion Spark Plugs.

This image features Volkswagen Beetle convertibles, specifically identified as the VW 1303s model, displayed at a trade show.

A vintage advertisement for a "Super Plus Inc" special edition Volkswagen Beetle from San Francisco. Features two modified Volkswagen Beetles, one with wood paneling on the side and a rear-mounted spare tire.

This is a custom-modified Volkswagen Super Beetle featuring a "Super Woody" kit from Super Plus Inc. that mimics the styling of a 1940 Ford.

A vintage sales brochure for "SuperPlus" customization kits designed for Volkswagen Beetles. The brochure showcases aftermarket front-end conversion kits that modify the appearance of the Volkswagen Super Beetle.

Avintage advertisement for the "Super Woody" conversion kit by Super Plus Inc. of San Francisco, designed to give a Volkswagen Super Beetle the appearance of a 1940s Ford "woody" wagon.

A collectible card featuring a 1972 Volkswagen 1303 LS Cabriolet, a classic convertible variant of the iconic Beetle.

A 1973 Volkswagen Super Beetle Sports Bug (Rallye Edition). It features a 1600cc engine and was produced in Saturn Yellow with a black cloth interior. Distinctive features include red and black waist stripes, matt black trim, and Lemmertz GT wheels.

A vintage advertisement from 1971 featuring the Volkswagen Superbug, highlighting its improved handling and features compared to standard models. The ad promotes the Superbug's wider track, coil-spring strutted suspension, and 1600cc engine.

A 1975 Volkswagen Super Beetle, a classic compact car known for its iconic design and rear-mounted engine. Engine: 1584cc OHV H4 (flat-four) engine. Transmission: 4-speed synchromesh manual. Dimensions: Approximately 164.8 inches long, 62.4 inches wide, and 59.1 inches high. Weight: 2024 lbs.

A vintage advertisement for the 1971 Volkswagen lineup, showcasing various models tailored to different driver needs. Models featured: Includes the VW 1200 Beetle, Karmann Ghia convertible, VW 1303, VW 181 "Thing," VW 1600 Fastback, VW 412, and VW K 70.

A vintage 1972 promotional brochure for Kamei, a German company known for manufacturing automotive accessories, specifically showcasing customization options for the Volkswagen Super Beetle.
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