Super Beetle Ads & Literature
More Than Just Cars: The Story in Print
A vintage magazine cover featuring a review of the Volkswagen 1302, a model of the iconic Volkswagen Beetle.
A vintage advertisement for the 1973 Volkswagen Beetle, highlighting its updated interior features. The ad is titled "Think Big" and showcases a large interior view of the car. It highlights 20 improvements made for the 1973 model year, including more legroom, a larger windshield, and a redesigned dashboard.
A vintage Volkswagen Super Beetle from a 1973 archive, specifically identified as a "Big Beetle" edition.
A vintage French advertisement for two special edition Volkswagen Beetle models, the "Jeans 1200" and the "1303 Big".
The Beetles shown appear to be variants like the Super Beetle, which featured improvements in suspension and luggage space. Such vintage models are highly sought after by collectors today.
A vintage 1970s print advertisement for the Volkswagen Beetle, highlighting its fuel efficiency as a "rational alternative to rationing gas". The ad promotes the Volkswagen Beetle as a solution to gasoline shortages. It emphasizes the financial savings and practical benefits of owning a Beetle. The cartoon illustration depicts various scenarios featuring the car, including police cars and taxis.
A vintage brochure advertisement for the Volkswagen Beetle 1303, specifically highlighting a special "Big" edition produced for the Belgian market. The ad emphasizes that the car comes equipped with special features at no extra cost compared to the standard model.
A vintage advertisement for Volkswagen, featuring a Formula Vee racing car alongside a Volkswagen Super Beetle. The ad highlights the racing heritage of Volkswagen engines, suggesting that the performance of the race car on the left is related to the driving experience of the Beetle on the right.
A vintage 1974 print advertisement for the Volkswagen Beetle, promoting the "Owner's Security Blanket" car cover.
This vintage advertisement for a Volkswagen Super Beetle highlights a special edition "Big Beetle" available at Bristol Street Motors. The "Big Beetle" is advertised with a 1600 cc engine, capable of going 0-50 m.p.h. in 13 seconds and cruising at 81 m.p.h.
A vintage 1971 Volkswagen sales brochure advertisement. The slogan "Volkswagen is more than the beetle. More than ever." highlights the brand's expanded lineup beyond the iconic Beetle.
A vintage advertisement for Volkswagen vehicles from 1974, featuring the slogan "Whatever turns you on. Off-the-road. Or on." The advertisement showcases three distinct models: the Volkswagen Thing (Type 181), the Volkswagen Karmann Ghia, and the Volkswagen Super Beetle (Type 1).
A vintage advertisement for Volkswagen, highlighting the different models available based on the Type 1 platform. The text emphasizes the reliability of the Volkswagen air-cooled engine, noting it was produced over 15 million times.
This vintage advertisement showcases three different models of the Volkswagen Beetle, a classic car originally known as the Type 1.
This image is a vintage advertisement showcasing the Volkswagen Karmann Ghia, highlighting its availability in both coupe and convertible models.
The vehicle pictured is a vintage advertisement for the Volkswagen Type 181, commonly known in the United States as the "VW Thing".
This image is a vintage advertisement for the "Owner's Security Blanket" program from Volkswagen, which offered consumer benefits for new car owners. The program included free, periodic computer analysis checks to identify necessary repairs.
A vintage advertisement for the Volkswagen Beetle, highlighting the evolution of the car from 1949 to 1974.
A vintage advertisement featuring a question-and-answer format about the future of Volkswagen vehicles, specifically addressing the transition from air-cooled to water-cooled engines.
The first ad features a graph showing Beetle production from 1945 to roughly 1975, noting it set an all-time production record. The second ad showcases the iconic Beetle silhouette, addressing predictions of the car's demise with the headline, "How much longer can we hand you this line?"
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