Super Beetle Ads & Literature
More Than Just Cars: The Story in Print

A vintage advertisement for the 1973 Volkswagen Beetle, highlighting its re-introduction at the 1972 price point. Price: The 1973 Beetle was advertised for $1999.

A French advertisement for the Volkswagen Beetle, highlighting a major production milestone. The text features a quote from Henry Ford II in 1948 stating, "This car has no future".

A German vintage promotional brochure for Kamei accessories, specifically featuring decorative decor sets and wind deflectors for the Volkswagen Beetle 1302.

A French vintage advertisement brochure for the Volkswagen Beetle, featuring different models and their specifications. The brochure showcases the standard Beetle 1200, the luxurious 1200 L, the sporty 1303, and the 1303 Cabriolet.

Volkswagen 1303 Super Beetle, part of the "Jeans" special edition series. Known for its panoramic windshield, improved dashboard, and iconic "bug" design.

A 1973 promotional publication from the Volkswagen of America Public Relations Department detailing improvements for the Volkswagen Beetle and Super Beetle.

This vintage advertisement highlights the improvements made to the Volkswagen 1302 model, emphasizing its increased size and performance.

A vintage Dutch advertisement from the "Haringvliet" automobile company celebrating the Volkswagen Super Beetle becoming the world's most popular car, having sold over 15 million units.

A vintage advertisement for the Volkswagen Beetle, highlighting its achievement as the world's best-selling car at the time.

A vintage advertisement for Volkswagen Beetle accessories, highlighting how to customize the car for a sportier appearance and functionality. Formula Vee Front Hood Scoop: Designed to increase ventilation and add a sporty look, snapping securely onto vent slots.

A 1975 vintage advertisement for Volkswagen of America, titled "Volkswagen's Theory of Evolution". It showcases the progression of Volkswagen vehicle designs over time, starting with the iconic Beetle.

A vintage advertisement for the Volkswagen Super Beetle. The ad features a prominent image of a black Volkswagen Super Beetle with a chrome bumper and headlights.

A French vintage VW advertisement for the Volkswagen Beetle featuring the text "La Championne du Monde" (The World Champion).

A German vintage advertisement for the Volkswagen Super Beetle, likely the 1303 model, highlighting its redesigned front and rear features. The advertisement emphasizes a redesigned front end with a larger windshield and a more contoured shape.

A French vintage VW advertisement for the Volkswagen Beetle featuring a list of years from 1949 to 1973 above the slogan "De l'expérience naît la perfection" (From experience comes perfection).

"For those interested in technology. The VW 1303 has a 1300 CC engine developing 52 HP at 4,200 rpm, air-cooled. It is equipped with front disc brakes, rear torsion bars, and a safety steering column."

A magazine article for the Volkswagen Super Beetle from Road & Track magazine. The advertisement highlights the Super Beetle as a more refined version of the classic Beetle, featuring a longer wheelbase and improved suspension.

A vintage 1971 magazine advertisement for the Volkswagen Beetle, titled "89 ways to tell a new one from an old one".

A vintage VW advertisement for the 1971 Volkswagen Beetle, highlighting the differences between the standard Beetle and the newer Super Beetle model.

A 1975 Volkswagen Beetle Convertible, featured in a vintage VW sales brochure.
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