Super Beetle Ads & Literature
More Than Just Cars: The Story in Print
A vintage advertisement for the Volkswagen Beetle, celebrating it surpassing the Ford Model T in total production numbers.
A 1972 Volkswagen of France advertisement for the 1302 Super Beetle with a claimed top speed of 135 km/h.
A vintage advertisement for the 1971 Volkswagen Super Beetle, highlighting its improvements over previous models. The advertisement showcases the "Super Beetle" model, noting that it features 90 meaningful improvements.
A red 1971 Volkswagen Super Beetle is part of the dealership brochure. Engine: 1600cc 4-cylinder engine producing approximately 48-57 HP.
A dealer brochure for the 1971 Volkswagen Beetle, highlighting improvements made to the car. The ad promotes 90 improvements made to the 1971 model, including a front suspension change that doubled the trunk space. It emphasizes that the car is 3 inches longer and provides a more comfortable ride.
A 1971 VW Super Beetle 1302 , characterized by its flat windshield and redesigned front suspension. The front trunk, or "frunk," is famously used for storage, demonstrating the car's practical design.
A dealer brochure for the Volkswagen Super Beetle, highlighting its features for both men and women. The ad promotes the car's compact size for easy parking and handling, an optional automatic stick shift, and an air-cooled engine that requires no water or antifreeze.
A classic red Volkswagen Super Beetle driving along a winding mountain road on a page of the dealer brochure.
A dealer brochure for the Volkswagen Super Beetle, highlighting its engineering improvements for off-road capability. Improved Suspension: Features independent wheel suspension and MacPherson struts for a smoother ride on rough terrain.
A vintage Volkswagen Beetle convertible, specifically a model from the early 1970s, which was often referred to as a "Super Beetle" due to engineering changes like a MacPherson strut front suspension.
A vintage advertisement for the 1971 Volkswagen Beetle, highlighting its sunroof and convertible options. Sunroof Option: Features a steel cover that is lined and padded for an airtight, weatherproof seal. Convertible Option: Includes a padded top for sound insulation and is designed to be waterproof.
A VW technician checks a Super Beetle with the aid of the VW diagnostic machine in the page from a Canadian VW dealer brochure.
A dealer brochure advertisement highlights the rigorous quality control processes used by Volkswagen to ensure the durability and reliability of their vehicles. Every Volkswagen undergoes multiple inspections, including checking 5,115 parts three times and testing engines at high speeds before installation.
This page from a VW dealer brochure shows a classic Volkswagen Super Beetle undergoing a diagnostic check.
A page from a dealer brochure shows the "VW Medi-Car," which was a diagnostic service offered by Volkswagen for their vehicles. Service Checkups: VW offered four free diagnostic checkups with the purchase of a new Beetle to identify potential issues early. Warranty: The "Volkswagen 24/24 Warranty" covered parts and labor for repairs due to defective material or workmanship for the first 24 months or 24,000 miles.
A dealer brochure showcasing various accessories and options available for a Volkswagen Beetle, including a Grundig car radio. The advertisement highlights options like a luggage rack, trailer hitch, and simulated walnut dashboard kits.
This page from a dealer brochure provides technical specifications for a classic Volkswagen Super Beetle engine placement and dimensions.
A vintage sales brochure for 1971 Volkswagen colors, showcasing available paint and interior options for both sedans and convertibles. The brochure highlights color options for the Volkswagen Sedan and Convertible. Features colors such as Sapphire Blue, Elm Green, Clementine, Marina Blue, Iberian Red, Shantung Yellow, Canary Yellow, and Kansas Beige.
This is a vintage French advertisement for a special edition Volkswagen Beetle, specifically the "Marron Glacé" model. The ad promotes a limited run of 1,000 special edition brown Beetles available in France. It highlights that these cars feature luxury accessories for a minimal price increase over standard models. The campaign warns potential buyers that they must act quickly before the limited stock is sold out.
This article from 1972 highlights the Volkswagen Beetle becoming the world's most-produced car, surpassing the Ford Model T. On February 17, 1972, the 15,007,034th Beetle was produced. The 1972 Super Beetle featured a flatter front windshield and a new dashboard. A limited edition "Baja Champion SE" was released to commemorate the production milestone.
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