In 1977, Volkswagen celebrated the approaching end of the classic Beetle era with a special send-off, the Champagne Edition Super Beetle. This limited-edition model brought a touch of luxury to a car long known for simplicity, marking one of the final moments when the Beetle still rolled proudly off assembly lines for the U.S. market.

When the 1302 was introduced in 1971, Volkswagen’s sales brochures went to great lengths to explain the new "MacPherson strut" front suspension. Because it was such a radical departure from the traditional torsion bar setup, the original ads often used diagrams to show how this change created nearly double the trunk space, finally making room for a full set of luggage in the front of a Beetle!